Now showing — 6 featured teardowns
Public relations,
hacked open.
The press releases that landed coverage, the pitches that got read, the crisis statements that made it worse — we deconstruct the real ones, name the plays, and rate them on the angel-to-devil scale so you can run them yourself, and spot them being run on you.
Paste a release, pitch, or crisis statement — get a personalized teardown in seconds. Nothing stored.
Featured teardowns
Watch the plays in the wild.
The Funding Announcement That Got 40 Pickups
A Series B announcement that buried the funding number and led with a category claim — and got picked up by every outlet that "doesn't cover funding."
The Vague Product Launch Nobody Covered
A "revolutionary AI platform" release with no customer, no number, and no news peg — a masterclass in what not to do.
The 3-Line Cold Pitch That Landed TechCrunch
No "hope this finds you well." No 600-word preamble. Three lines, one specific data point, one ask.
The Apology That Made It Worse
A crisis statement that hit every passive-voice landmine, blamed users, and got re-quoted as the lede in every follow-up story.
The 24-Hour Crisis Response Done Right
A data breach disclosure that hit the press *before* the journalists did, named everything that mattered, and reframed the story from "company hacked" to "company moves fast."
The Op-Ed That Built a Category
A 1,200-word founder byline that didn't mention the product once — and became the most-cited piece of the year in its category.
From the High Caliber AI network
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SAN FRANCISCO — Acme today announced a 40% reduction in customer churn at [Named Customer], validating the company's bet on...
↳ Specificity hook · Third-party validation · Bridge stat
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